Netflix’s dystopian survival drama might have stole the limelight, but the Korean ‘hallyu’ wave offered a lot more for viewers to relish this year
Earlier this month, Delhi-born actor Anupam Tripathi (Ali Abdul in Squid Game) appeared on Netflix India’s YouTube page, teaching Korean for beginners in a light-hearted video, and rattled off Korean phrases for popular expressions like, “I love you,” and “You are awesome!”
Indeed, he’s featured in three other videos recently, reaching out to Indian fans, thanking them, reacting to their appreciation of his performance, and even recommending other K-Dramas to watch.
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Anupam’s sudden rise to fame is just one of the latest facets of the hallyu phenomenon — or Korean wave — that has engulfed India (and many other parts of the world) in recent years. If 2020 was the year that saw K-Dramas have a massive breakthrough, the multitude of shows that debuted in 2021 — and the reception they enjoyed — is even more indicative of their staggering growth in popularity.
Anupam Tripathi starred in the global phenomenon ‘Squid Game’
Hallyu is not dramatically new to India; K-Dramas and K-pop music have always enjoyed a niche following in different parts of the country. But the recent lockdowns put the spotlight on the varied content available on streaming platforms in foreign languages, and K-Dramas, unsurprisingly, with their diverse genres, intriguing performers, and slick production values found several new takers from varied age groups.
In 2020, a report from Netflix indicated a 370 per cent growth in viewership for Korean shows; it wouldn’t come as a surprise if 2021 witnessed a record rise in viewership numbers again.
Anupam’s ticket to the big time, Squid Game, released in September this year, and went on to become Netflix’s biggest series launch till date, amassing 111 million viewers within a month of its release. For many viewers, the survival thriller was the first K-Drama they had ever seen.
The standout shows and performers of the year
The complex thriller Beyond Evil (Netflix) was 2021’s dark horse. Its release on Netflix India came after it aired domestically in South Korea, but the show already had everything going for it to become a topic of discussion: nuanced writing, conflicts that kept audiences at the edge of their seats, and outstanding performances from its stars Shin Ha-Kyun and Yeo Jin-Go. In a year that saw several exceptional thrillers, including Mouse (Viki) and Taxi Driver (Viki/Prime Video), Beyond Evil remained a notch up above the rest.
‘Beyond Evil’ was 2021’s dark horse
Action and romance took top spots in equal measure when it came to the most talked-about shows of the year. Making a huge splash, Song Joong-Ki returned to screens after a brief gap and upped the swag and entertainment quotient in Vincenzo (Netflix).
Close on its heels, the wholesome and feel-good vibes of Hometown Cha-Cha-Cha (Netflix) once again proved that when it comes to swoony romances, K-Dramas can do no wrong; Kim Seon-Ho’s portrayal of Hong Du-sik is sure to become one of those iconic characters that we will see variations of in the future.
Another show that set the bar high early on this year was Run On (Netflix), which wasted no time drawing audiences into the lives of its four protagonists. From Mi-Joo’s musings about love, films and her work as a subtitler; to Seon-Gyeom struggles as he navigates a life that has been thrown out of gear; to a smart spin on a common romance trope as Dan-Ah and Yeong-Hwa’s worlds collide, the slow-burn drama had a lot going for it.
Meanwhile, historical comedy Mr Queen (Viki/ Prime Video) — a domestic ratings hit — had Shin-Hye Sun in the titular role registering one of the earliest breakthrough performances of the year, with her impeccable comic timing and screen presence.
‘Mr Queen’ had Shin-Hye Sun registering one of the earliest breakthrough performances of the year
Joining her as the other standout female performer of the year was Han So-Hee, who rose up to the challenge of headlining the gritty, noir revenge-thriller My Name (Netflix), in complete contrast to her delicate, confused-in-love college student act from Nevertheless (Netflix) earlier.
After Squid Game, all eyes were trained onto Netflix to see what they had to offer next. While My Name did garner attention, it was the dystopian horror Hellbound which emerged as the bigger hit. Directed by Train to Busan’s Yeon Sang-Ho, the show dealt with a myriad of complex themes, coupled with a fantastic cast, led by the inimitable Yoo Ah-In.
Some lesser-known gems that deserve attention
Several winners in 2021 were from a genre we’d like to call, “small shows with large hearts.” These include Move to Heaven (Netflix) which traced the story of a family-run trauma cleaning company; Youth of May (Viki), a romance set against the backdrop of the Gwangju Uprising in South Korea; Navillera (Netflix) where a septuagenarian chased after his life-long dream of becoming a ballet dancer; Dali and the Cocky Prince (Viki) starring the extremely likable Kim Min-Jae and Park Gyu-Young, and the wholesome Racket Boys (Netflix) which followed the exploits of a school badminton team in a small town.
A still from ‘Dali and the Cocky Prince’
This year also belonged to sageuks or historical shows; there was Bossam: Steal the Fate (Viki), Secret Royal Inspector and Joy (Viki), and more recently, The King’s Affection (Netflix). The Red Sleeve (Viki), which is currently airing, has also been much-talked about online. What kept things interesting were how different all these titles were from one another, exploring different sub-genres such as war, crime, mystery, and even a gender-bender romance which was effectively written to suit the time period. Another sageuk, River Where the Moon Rises (Viki), made headlines too after the lead actor had to be replaced following a controversy.
The second seasons of some popular series came calling, something rare for K-Dramas given how most stick to the single season format.
Love Alarm (Netflix) returned, welcomed with many raging debates online about the conclusion of the love triangle; everyone’s favourite doctors made a comeback in Hospital Playlist (Netflix); and fans also got two seasons each of the makjang (over-the-top) ratings winner Penthouse (Viki) series, as well as Love Ft. Marriage and Divorce (Netflix).
‘Hospital Playlist’ returned for a smash-hit second season
Netflix also dropped a special episode of its hugely popular Kingdom, titled Kingdom: Ashin of the North, starring Jun Ji-Hyun, which has only garnered more anticipation for its third season.
Squid Game too is due for a sequel, which was announced after much speculation by director Hwang Dong-hyuk. Fantasy-thriller The Uncanny Counter, which began in 2020 and streamed till January this year, is tipped to have a second season under production too.
Lesser episodes, newer formats
Throughout the year, Netflix had a varied line-up in store for K-drama fans with several original titles that circumvented the usual 16-episode format, sticking to anywhere between six to 12 concise episodes.
The six-episode D.P., based on the Lezhin webtoon D.P Dog’s Day, starred Jung Hae-In, and shed the spotlight on the hostile conditions and bullying faced by young army recruits.
A still from ‘D.P.’
This format also worked well for apocalyptic thriller Happiness, which aired 12 episodes simultaneously on local cable networks and streaming service Rakuten Viki. For those who adored Park Hyung-Sik in Strong Girl Bong Soon, both him and Han Hyo-Joo became quite popular on social media as a fan-favourite on-screen couple on the series.
With the success of Squid Game, Hellbound and Happiness, survival shows that push boundaries and explore varied themes are clearly the ones to watch out for.
Both Yumi’s Cells (Viki), a psychological romance where the protagonist’s cells take on the form of animated characters representing human emotions; and Imitation (Viki), a show which traced the trials and tribulations of K-pop idols on either end of the success spectrum, had 14 and 12 episodes respectively. Starring a bevy of real-life idols from K-pop groups U-KISS, SF9 and Ateez among others, Imitation benefited greatly from the shorter format which reflected in its tight writing.
Where other OTT platforms scored
IQiyi, the Chinese streamer platformed several hyped shows this year, which included the fantasy romance My Roommate is a Gumiho and the adventure-drama Jirisan. The service is ending the year with a bang, thanks to Bad and Crazy, a quirky thriller starring K-drama grim reaper Lee Dong-Wook, and Squid Game’s Wi Ha-Joon, who has become a sensation of sorts.
‘Bad and Crazy’ is an original series from iQIYI
Prime Video’s plunge into streaming K-Dramas was easily amongst the biggest announcements of this year, since most fans in India have predominantly favoured Netflix and Viki for the extensive libraries they offer. It will be interesting to see if Prime Video expands its repertoire of titles in the coming years, and eventually delves into making original Korean content like Netflix has.
Even as fans of superstar Lee Min-Ho wait with bated breath for the release of Pachinko on Apple TV+ in 2022, the streaming platform released Lee Sun-Gyun’s Dr Brain this year. Disney+ Hotstar also joined the bandwagon with romance drama Snowdrop, starring Jung Hae-In and Blackpink’s Jisoo. However, the show is currently facing allegations of history revisionism from a section of audiences, and it is unclear as to when it will be available in India.
Looking ahead to being spoilt for choice
If 2020 belonged to K-Dramas finding new ground and more fans, 2021 was all about the diverse genres, formats, and stand-out performances that audiences were lucky to enjoy.
Titles to look forward to in 2022:
- Thirty Nine
- The lives of three women, played by three powerhouse actors — Son Ye-Jin, Jeon Mi-Do, and Kim Ji-Hyun — who are on the verge of turning 40, as they face their everyday stories and unforeseen circumstances.
- The Youngest Son of a Conglomerate
- Song Jong-Ki hopefully comes back with oodles of swag and style, just as he did in Vincenzo. Also starring Shin-Hyun Been who was recently lauded for her role in Hospital Playlist.
- The Sound of Magic
- A fantasy-drama starring Ji Chang-Wook with Hwang In-Yeop, who set the benchmark for SLS (Second Lead Syndrome) with his performance in True Beauty.
- All Of Us Are Dead
- Scheduled to air in January, the Netflix show follows a group of students stuck in their high school during a zombie apocalypse.
- The Korean remake of Money Heist
- The global phenomenon now has a Korean remake under production, starring Yoo Ji-Tae as the Professor!
The likes of high-school romance True Beauty (Viki/Prime Video), Hellbound, Nevertheless, Spring is Green (Viki), My Roommate is a Gumiho, and Imitation were adaptations from webtoons, which has become another point of interest for newer aficionados.
New release Our Beloved Summer, which is currently streaming on Netflix, also has a webtoon developed based on it. Six episodes in, and the show starring Choi Woo-Shik (from Parasite) and Kim Da-Mi seems promising so far thanks to its fresh narrative, lead characters, and a lilting OST complete with a song by BTS’ V.
Fandoms too have evolved; there’s a ton of social media chatter, K-pop is discovered on a daily basis by new fans, and viewers are also going on to create podcasts, blogs, and Instagram pages with bite-sized musings about their favourite stars and projects.
A still from Netflix’s ‘The Silent Sea’
Things are already looking exciting for 2022, and the release of Gong Yoo and Bae-Doona’s The Silent Sea on December 24 seems to be the perfect way to walk into yet another year of terrific offerings. Son Ye-Jin, last seen in Crash Landing On You (Netflix), Song Joong-Ki, and Ji Chang-Wook are all expected to have shows releasing soon.
With multiple platforms in India now in the fray and stacking their content libraries — coupled with Netflix’s line-up of original shows in the language — it promises to be a daebak (awesome) year ahead!
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