Apple Event 2019 Live: Tim Cook announces Apple Arcade

The invite for Apple event shows the Apple logo made up of five different bright colours which allude to the old-school six-colour logo the brand donned years ago.

Kicking off at 10 a.m. PT and 10:30 p.m. IST at the Steve Jobs Theater on Apple’s campus in Cupertino, California, the iPhone and Apple Watch families will be gaining some new additions. The tech giant is expected to announce three new phone models, replacing the iPhone XS, XS Max and XR with the rumoured iPhone 11, 11 Max/11 Pro and 11R. The phones will likely add upgraded cameras, higher-performance processors as well as the new feature-rich iOS 13, which was unveiled by Craig Federighi, senior vice-president of Software Engineering at an earlier Apple event on June 3.

 

Apple's new multi-coloured logo.

Apple’s new multi-coloured logo.
 
| Photo Credit: Twitter/ Apple Official

Here are the live updates

 

 

 

 

CEO Tim Cook announces Apple Arcade, a boost to the App Store. Ann Thai, senior product marketing manager for the App Store, explains Apple Arcade will feature 100,000 groundbreaking games, "The world’s first subscription service for mobile, desktop, and living room.”

 

Apple Event 2019 Live: Tim Cook announces Apple Arcade

 

 

On July 30, Apple released its fiscal 2019 third quarter (ended June 29): a quarterly revenue of $53.8 billion, an increase of 1% from the year-ago quarter, and quarterly earnings per diluted share of $2.18, down 7%.

International sales accounted for 59% of the quarter’s revenue. “This was our biggest June quarter ever — driven by all-time record revenue from Services, accelerating growth from Wearables, strong performance from iPad and Mac and significant improvement in iPhone trends,” said Tim Cook, Apple’s CEO. “These results are promising across all our geographic segments, and we’re confident about what’s ahead. The balance of calendar 2019 will be an exciting period, with major launches on all of our platforms, new services and several new products.”

The invite for tonight’s Apple event, sent out to select media, shows the Apple logo made up of five different bright colours which allude to the old-school six-colour logo the brand donned years ago. Analysts, however, are speculating that the to-be-released iPhone 11 won’t live up to the hype, not attracting the buyers for which Apple has been striving.

On March 25, 2019 Apple held a special event to announce the launch of new Apple TV+ and Apple Arcade.

 

 

Apple for the first time is streaming the launch of their product live at You Tube.

 

 

 

People arrive at the Steve Jobs Theater  in Cupertino, California to witness the launch of Apple’s new products.

People arrive at Apple for an event to announce new products on Tuesday.

People arrive at Apple for an event to announce new products on Tuesday.
 
| Photo Credit: AP

 

 

IPhone shipments are down 25% this year

 

IPhone shipments are down 25% so far this year, according to the research firm IDC, putting more pressure on Apple to generate revenue from services such as music streaming, product repairs, revenue sharing from apps and ad commissions from making Google the default search engine. Revenue from services rose 14% to nearly $23 billion during the first half of this year.

AP

Netflix-like video service

And now Apple is getting ready to roll out a Netflix-like video service that will feature a slate of original programs featuring stars such as Oprah Winfrey, Jennifer Aniston, Reese Witherspoon and Jason Momoa. Apple provided a peek in March, but hasn’t specified when it will debut this fall or how much it will cost. Those details are expected to be revealed on Tuesday, along with more information about a video gaming service called Arcade.

– AP

Regards from Apple CEO

Apple CEO Tim Cook conveys his regards from Cupertino

 

 

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