Infinix eyes 6% market share in smartphones

Infinix India, a recent entrant into Indian smartphone market, is aiming to grab a 5-6% market share by the end of this fiscal, CEO Anish Kapoor said.

Talking to The Hindu, he said the company expected to launch four devices this year on the back of the five launches in 2018. Under the Make-In-India initiative, the company services the Indian market through its Noida unit, which was set up last year. He declined to give details on the firm’s investment or the capacity. Founded in 2013, Infinix is a brand from Transsion Holdings, a Chinese firm, with presence in the emerging markets.

The company said that it was present in 36 countries in Africa, Latin America, the MENA region and south and south asia region. In 2018, it sold 124 million smart and feature phones.

Mr. Kapoor said that it offered features like wide-angle selfie photography with the price of its phones ranging between ₹5,000 and ₹10,000. “With S 4 (the latest launch), we aim to have a breakthrough in the sub-₹10,000 smartphone segment,” he said, adding that the company also marketed fitness devices.

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